Your Customers Can Score With Every Purchase. Millions of consumers will be blitzed throughout the 1999 NFL season with "Visa. It's Everywhere NFL Fans Want To Be." TV advertising, media editorials, and online efforts — all designed to drive sales by turning the passion of NFL fans into a great reason to use their Visa cards at your locations time and again.

Here's How the Program Works:

• Each time Visa cardholders make a purchase with their Visa cards from September 1 through October 31, 1999, they are automatically entered into a sweepstakes to win weekly football fantasy prizes that put them " where they want to be."

• Winners can travel to a game with their favorite team and stay in the team's hotel. Or cheer their team on from the sidelines. Or win a wide-screen TV and watch a play-off game with NFL players!

Drive Your Sales Into The End Zone.
"Visa. It's Everywhere You Want To Be." Will be promoted with a multimillion-dollar marketing campaign, supported nationally by:

•	Advertising, including television, radio, print, and online communications.
•	Public relations, highlighting the successful "Visa Hall of Fans" exhibit at the Pro Football Hall of Fame.
•	Millions of statement inserts, inserted into Visa cardholder statements during August and September, will generate cardholder excitement.
•	Online awareness, with a special NFL Fans section on visa.com, and interactive promotional banners on the Web's most heavily visited sites.
For you, it's easy to participate: just prominently display our point-of-sale signage at your locations to bring the excitement of Visa's NFL sponsorship to your business.
•	Free promotional point-of-purchase materials to attract and build in-store traffic and transaction volume.
•	Free generic, non-promotional Visa NFL signage you can display for the entire season.